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Starting Your Purpose-Driven Fashion Brand: Understanding Your Why (Part 1)

Hey, future fashion trailblazers! Can you feel that electric buzz in the air? 2024 is gearing up to be YOUR year! I’m talking about the year you finally—FINALLY start your fashion brand. And guess what? We're here to be your fashion biz big sister assisting you on this journey! So, grab a notepad, your favorite pen, and let's delve into the beginning steps of starting your very own fashion brand.

Laying the groundwork for your fashion brand begins with understanding your WHY, tapping into your motivations, and precisely defining what success means to you. 

A woman holding a notebook, brainstorming ideas with colorful clouds of thoughts around her head.

Starting With WHY

What's the driving force behind your dream of starting a fashion brand?

Before we brainstorm a killer brand name, design garments, or select fabrics, let’s pause and ponder - WHY do you want to start a fashion brand in the first place? Is it a quest for creative expression, financial freedom, or a mission to fill a gap in the market?

Understanding your WHY is the first step to starting a business because, as the great author and speaker, Simon Sinek might say, “When we know WHY we do what we do, everything else falls into place. 

Understanding your WHY is the cornerstone of launching a successful business. So you need to think of your WHY as your strategic compass, guiding every business decision. For example, if your brand aims to address the need for modest swimwear, a brand name like “Bare It All Swimwear” would be off-course. Designing cheeky coverage bottoms and plunging neckline tops wouldn’t feel true to the brand either. Your WHY should resonate in every aspect, ensuring authenticity in design choices.

Your WHY is also the heartbeat of your brand. It shapes your brand story and values, attracting those who connect with your designs and the narrative you're weaving. Another famous Simon Sinek line, "People don’t buy WHAT you do; they buy WHY you do it,” reminds us of the importance of returning to your WHY repeatedly.

Motivation Is the Driving Force

Now, let's talk about motivation. What makes you jump out of bed in the morning? What do you lose time doing? What is going to keep you grounded when times get tough? Whether it's providing for your family, building something beyond yourself, or simply indulging in a creative outlet, your motivation becomes the unwavering force that propels you forward. Getting to the core of your motivations will keep you on course when the entrepreneurial seas get choppy. When the going gets tough, motivation is essential to help you keep paddling.

A woman paddling a canoe filled with piles of pink, orange, blue, and green clothes inside. She is paddling down a river with mountains in the background. She looks determined.

Defining Your Unique Success 

Hold on; we're not done. Let's chat about success. The definition of success looks different for everyone. A clear and honest definition of what success looks like TO YOU will help you set goals and be authentic to your true desires. For some, success may mean reaching 1M in sales or a certain number of social media followers. For others, it looks like the freedom to spend more time with family or the ability to donate money to charity, Whatever the milestone, it’s up to you to decide. 

Ready to take the first step to starting your fashion brand? Download our Understanding Your Why Workbook. This isn't your average workbook; it's your personal guide to self-discovery. Loaded with thought-provoking questions and exercises, this workbook is your trusty companion on the road to uncovering your unique purpose, motivations, and goals that will set your brand apart.

Stay tuned for the next thrilling installment of our Starting Your Purpose-Driven Fashion Brand series—Part 2, where we'll dive into the nitty-gritty of building the foundations for your brand. Get ready to turn those dreams into reality!

Starting a fashion brand understanding your why workbook


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