When starting a new brand, one of the first questions you must ask yourself is, "who am I selling to?" Why is this so important? Because understanding who your target customer is to their core will help you create and market irresistible products for them.
So how do you figure out who your target customer is? I find that the best way to identify them is to build a customer persona. A customer persona is a fictitious person who will represent your target market as a whole. To start building the avatar, picture your dream customer and ask yourself the following questions.
Questions to help identify your target customer:
What do they do for a living?
How much do they earn?
What are their dreams and aspirations?
How much disposable income do they have?
Are they frivolous or frugal?
How much do they spend on clothing? Where are they shopping?
What are their hobbies?
Where do they live? (City or Suburbs/ Mountains or Beach)
Are they a homebody or the life of the party?
Are they comfort-driven or all about the latest trends?
Where do they get their information? (word of mouth, social media, blogs, news, magazines)
How do they prefer to communicate? (texting, email, social media, face-to-face)
Who do they follow on social media?
What kind of books do they read?
What do they watch on tv?
What kind of people do they surround themselves with? Family? Friends? What are they like?
What are their beliefs? (political, religious, environmental)
What's their demographic? (age, gender, ethnicity, marital status, education, life stage)
Give your customer persona a name. Create a mood board of their life and hang it near your desk. They are your new best friend and it’s your job to know them like the back of your hand. Knowing them intimately will help you tremendously. It will be the difference between having sellout products, rave reviews, and a loyal fan base and deadstock, high returns, and one-time customers. Which one sounds better to you?
So what are you waiting for? Grab a pencil and our Customer Persona Profiles and start crafting your customer persona. Don’t forget to share your customer persona’s name in the comments below!