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Fashion Brands Doing Inclusive Sizing Right + The Future of Inclusive Sizing

Three women of different body types and skin tones stand together, smiling and embracing each other. They are wearing comfortable, neutral-colored undergarments, set against a beige background.

In an era where inclusivity is becoming the hallmark of forward-thinking fashion, some brands are setting the bar high by embracing a wide range of sizes. This shift not only acknowledges the diverse body types of consumers it also celebrates them. Let’s dive into the trailblazing brands nailing inclusive sizing and explore the exciting future of this essential fashion movement. Part one of this series discussed how fashion brands can embrace inclusivity. Today, we will highlight fashion brands that are doing inclusivity right and peek into the fabulous future of this essential movement.

Brands Championing Size Inclusivity

Savage x Fenty

Rihanna’s brainchild, Savage x Fenty, has taken the lingerie world by storm and left it in a sultry, size-inclusive haze. Right from the get-go, they’ve offered an extensive size range, ensuring everyone can find something that makes them feel like superstars. Their fashion shows? A diverse dreamland of shapes, sizes, and ethnicities redefining outdated fashion norms.

Current Size Offering:

Bras: 30A-46DDD

Panties, Lingerie, Sport & Lounge: XS-4X

*XXS offered in some styles

Adore Me

Adore Me waltzed into the lingerie market with a bang, bringing a subscription model and a broad size range that left jaws dropping. With bras from 30A to 46G and sleepwear up to 4X, they’ve got everyone covered—literally. Their inclusive marketing campaigns ensure all women feel seen, heard, and absolutely fabulous.

Current Size Offering:

Bras: 30A-46DDD

Panties, Lingerie, Sleep, Swim & Active: XS-4X

Apparel: XS-3X

Girlfriend Collective

Say hello to your new BFF in activewear: Girlfriend Collective. Known for its sustainable and inclusive ethos, they offer sizes from XXS to 6XL, proving that eco-friendly can also be fashion-forward. Their commitment to transparency and eco-chic materials makes them the go-to for conscious consumers who want to look and feel good.

Current Size Offering:

All Apparel: XXS-6XL


Kim Kardashian’s SKIMS has rewritten the rulebook for inclusive sizing in shapewear and loungewear. From XXS to 5X, SKIMS focuses on creating products that cater to every body type under the sun. Their innovative designs and oh-so-comfy fabrics have garnered a loyal fanbase, proving that inclusivity and style are a match made in fashion heaven.

Current Size Offering:

Bras: 30A to 46H

Underwear, Lounge, Shapewear, Swim: XXS-4X

Universal Standard

Universal Standard is the heavyweight champion of size ranges, offering from 00 to 40. Their mission? To kick the “plus-size” label to the curb and simply offer stylish clothing for all. They’re also known for using a unique fit system that considers the different proportions of larger sizes, ensuring a consistent fit across all sizes. Their pieces are designed to fit and flatter everybody, making fashion a truly universal experience.

Current Size Offering:

All Apparel: 00-40 or 4XS-4XL

Swimsuits For All

As the name suggests, Swimsuits For All is on a mission to provide fabulous swimwear for everyone. Offering sizes from 4 to 40, this brand celebrates body diversity with stylish and flattering designs. Their collections, often featuring celebrity collaborations, ensure that everyone can hit the beach feeling confident. 

Current Size Offering:

One Pieces: 4-48

Swim Dresses, Tankinis, : 8-48

Bikini Tops: 4-28

Bra Tops: 36C-46G

Bottoms & Coverups: 4-48

Nomad Swimwear: Nomads Swimwear creates its products using sustainable materials like recycled plastics and eco-friendly fabrics. It also focuses on offering a broad size range and designs that cater to different body shapes. Nomads Swimwear's commitment to sustainability and inclusivity resonates with consumers who value ethical fashion. Their approach proves that it's possible to be both eco-friendly and size-inclusive, setting a powerful example for the industry.

Current Size Offering:

Swim & Apparel: XS-5X


ELOQUII is the go-to for fashion-forward, plus-size clothing, with sizes from 14 to 28. Known for their trendy designs, ELOQUII ensures plus-size women don’t have to settle for less. Their commitment to fit and fashion has made them a staple in the wardrobes of many plus-size fashionistas.

Current Size Offering:

All Apparel: 14-32

The Future of Inclusive Sizing

The future of inclusive sizing is bright, bold, and brimming with possibilities. As consumer demand for inclusivity skyrockets, more brands are waking up to the importance of a diverse size range. This shift isn’t just about more sizes; it’s about a fashion revolution.

Technology and Customization: The future is here, and it’s tailored just for you. Advances in tech like 3D body scanning and AI-driven customization mean brands can create better-fitting garments for every unique shape. Say goodbye to ill-fitting clothes and hello to a perfect fit.

Diverse Representation: The call for inclusivity is bringing more diverse representation to fashion campaigns and runways. Brands that showcase a variety of body types, ethnicities, and ages are winning hearts and setting new industry standards.

Sustainable Practices: Inclusive sizing and sustainability go together like peanut butter and jelly. Brands are increasingly producing clothing that fits more people and aligns with eco-friendly practices, reducing waste and promoting longevity.

Industry Collaboration: Teamwork makes the dream work! Collaboration between brands, designers, and consumers is key. Listening to feedback and continuously improving will help create a more inclusive and accessible fashion for everyone.

In conclusion, the movement towards inclusive sizing is shaking up the fashion world in all the right ways. Brands like Savage x Fenty, Girlfriend Collective, Adore Me, SKIMS, and others are proving that fashion can be inclusive and stylish. As technology and consumer expectations evolve, the future of inclusive sizing looks nothing short of fabulous, paving the way for a more inclusive and representative industry.

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