She Came With Vision...
It Starts With Concept
Getting clear in the beginning is all about the initial concept direction.
In the first phase, we pulled recent trend reports to review the latest in the industry related to silhouette, color, detail, and fit.
We looked for brands that inspired us, prints we loved, and colors we couldn't live without to help us lean hard into the direction that would become SWMR.
Staying true to the modern athleisure concept, this capsule collection came together with important pieces designed for active swimming.
Made with recycled nylon swim tricot and mesh, this active swimwear is designed to feel great on the body while being as kind to the environment as possible.
In this first collection we included:
3x bikini tops
3x bikini bottoms
1x one-piece rashguard
2x one-piece suits
It's all about the details and here — there's quite a lot!
This is how we lay out the important callouts for the factory to ensure our samples are made correctly. Without callout pages like these, factories will fill in the blanks on how everything goes together.
The print for this collection was largely inspired by bold geometric tiles in gorgeous muted, earthy hues.
Slide through the images below to see how the print evolved from initial inspiration to the final pattern.
Branding + Packaging
When it comes to delivering the total package, you can't forget the packaging itself!
From heat seals, to sewn in brand labels, polybags and hangtags, our team ensuresa everything coordinates back to the brand aesthetics and core values.