She Came With Vision...
Active Swim
Created with the active swimmer in mind. We designed and fit each style to create swimwear that she feels totally confident in, whether being dumped by a wave or a having quick splash out to a buoy.
Next Level Leisure
Athleisure that doesn’t stop at the beach. Created to be clean, modern, and minimalist but for the woman that likes to have a good time. Whether it's the beach or the bar, she's up for it all.
Made for More
Perfect for the multi-tasking, beach, and ocean lovin’ woman who is just as likely to be on a paddleboard, having a swim, kayaking, or on a boat than she is to be lying out tanning all day.
It Starts With Concept
Getting clear in the beginning is all about the initial concept direction.
In the first phase, we pulled recent trend reports to review the latest in the industry related to silhouette, color, detail, and fit.
We looked for brands that inspired us, prints we loved, and colors we couldn't live without to help us lean hard into the direction that would become SWMR.
The Styles
Staying true to the modern athleisure concept, this capsule collection came together with important pieces designed for active swimming.
Made with recycled nylon swim tricot and mesh, this active swimwear is designed to feel great on the body while being as kind to the environment as possible.
In this first collection we included:
3x bikini tops
3x bikini bottoms
1x one-piece rashguard
2x one-piece suits
Technical Details
It's all about the details and here — there's quite a lot!
This is how we lay out the important callouts for the factory to ensure our samples are made correctly. Without callout pages like these, factories will fill in the blanks on how everything goes together.
Print Direction
The print for this collection was largely inspired by bold geometric tiles in gorgeous muted, earthy hues.
Slide through the images below to see how the print evolved from initial inspiration to the final pattern.
Final Artwork
Branding + Packaging
When it comes to delivering the total package, you can't forget the packaging itself!
From heat seals, to sewn in brand labels, polybags and hangtags, our team ensuresa everything coordinates back to the brand aesthetics and core values.
Final Collection
Take a peek below to see how the final pieces all came together in the campaign photos.
Want to shop this collection of active swimwear? Click here.
