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How to Prep for a Discovery Call with KRSTN NDRSN

So you’ve done the initial steps of researching our team, checking out our services, and filling out the Typeform to see if we’d be a good fit to bring your fashion brand to life. Now it’s time for the next step, booking a free discovery call.

An open laptop on a desk with a woman's hands typing on the keyboard.

A discovery call can seem intimidating. You mean to tell me I have to *ACTUALLY* talk to a real human? Cue panic mode.

But don’t worry, this isn’t some dry, boring interview. Our goal is to make this process as pain-free and engaging as possible. So, what can you expect from the call, and how can you prep to ease the nervous jitters?

What You Can Expect

Your discovery call will be held via Zoom. You’ll receive a link from Calendly before your meeting time, right after you book the call.

PRO TIP: Add the event to your calendar so you don’t forget.

Your call will be led by our marketing manager, Riley. She’s very bubbly, and personable, and she’s been in the industry for a bit; you’ll feel like you’re talking to a friend who gets it. The call itself is only 20 minutes long. We believe in getting to the point and don’t want to take up too much of your time.

You can expect your call to be a lively discussion filled with questions about your project so our team can learn more about what you're working on, gauge what stage you’re at with your business, and find out if we’re a good fit. Consider it a fun, informal brainstorming session - we can't wait to hear your ideas.

How to Prepare for the Call

Did the mention of questions instantly make you think of your high school days when your teacher would announce, “POP QUIZ!”? Well, don’t worry, this is nothing like that. We aren’t trying to trip you up.

Take a quick look at the laundry list below and map out your answers to these questions beforehand so you aren’t sitting on the other side wondering why you signed up for the call.

Tell us about your brand…

1. Tell me about your company. When did you start, what do you do, and what’s your founding story?

We love understanding where your EUREKA moment came from and what’s got you burning to do this. There’s always a reason, so what’s made you so excited about this idea?

2. Why did you start this company?

Companies that start with a strong sense of purpose tend to stick it out even when the going gets tough.

3. Why is it important that you build the company? What skills can you uniquely bring to the table to create this?

By understanding your skillset we can better understand the areas where our team is most needed.

4. Tell me about your vision for the company…Where do you see it in 5 years? What about 10 years? Any specific goals you have? What impact are you hoping to create long-term?

A mapped-out vision for where you want to take your business shows us that you’ve really thought about your business plan and how you might execute it.

5. Do you have any company values or missions that are especially important to your brand?

This ensures the values of your business align with ours to keep aligned with our true north.

Okay, and a few logistical brand questions…

1. Who is your target audience?

Knowing who you are building your brand and product for is number one. You won’t be able to serve your customers if you don’t know who they are to their core.

2. Who is your closest competition?

Having competition validates your idea and shows you areas where you can improve upon what already exists. When you have competition in your space, it shows there’s a market and need for what you are building.

3. What sets you apart from your competitors?

You want to create a product that has a unique selling point and fills a need that your competitors aren’t currently offering.

4. What feeling do you want people to have when they shop with your brand?

All brands evoke feelings and they can run deep and wide. Knowing the feelings you want to embody helps build a strong brand identity and will let you stand out in a crowded market.

Now, let’s talk about launch specifics….

1. What is your launch timeline?

It typically takes 9-12 months to launch a collection from concept to finished goods. It’s essential to set realistic expectations from the start!

2. Where do you want to sell? North America? Europe? Australia? All over?

Helps us understand the market you are selling to and begin to plan the best manufacturing location to get goods from point A to point B.

3. Do you have any relevant experience in this world? Or will your personal experience blend well with what you’re doing in some way?

We want to know how your background can help catapult you towards success. It’s OK if you’re lacking in this department, but it’s always helpful if you have a background that lends itself to your next move. Perhaps you’ve been in online sales for a decade, done marketing work, or maybe you’ve been a bra fitter in a past career.

And in terms of a budget…

1. How many styles are you planning to create in the first collection?

This helps us gauge how much design and development work you need assistance with while aligning expectations.

2. How many units per style? What kind of volume would you be looking to order?

Knowing these pieces of the puzzle helps us begin to plan which manufacturers might work best based on minimum order quantities (MOQs) from the jump start.

3. Do you have any requirements on where the garments are made i.e. America vs. South America vs. Asia?

This question lets us narrow down our list of suggested manufacturers to work with on your project and level set expectations for quality, price, and MOQs.

4. And what is your budget for total development + production?

Knowing this helps us advise on the number of styles, colorways, and units that will be realistically feasible with your budget.

Can you answer all of the questions above? If not, what’s tripping you up? Get as clear as you can—it will make a world of difference in helping our team understand your vision.

If you haven’t already…check out these blog posts below about starting a fashion brand to get the wheels turning:

What have you already done that you can share with us as we get started? Below are a few nice-to-have items to get the ball rolling, but don’t worry if you’re not there yet—we can get you there:

  • Inspiration brands or products

  • Competitive analysis

  • Mood board

  • Brand colors

  • Brand logo

  • Brand book

That’s a wrap! Do you feel a little more at ease and prepared? We sure hope so. Don’t hesitate to reach out to our team with any lingering questions.

We can’t wait to chat over your discovery call and learn more about your ideas and the overall vision for your brand.

Want updates on our latest blog posts, tips + tricks for starting a purpose-driven fashion brand, and news of the latest trends?!

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